History
Founded in 1881 in the historic center of the town of Alba, Pio Cesare has been preserving our Family distinctive style and dedication to excellence for 5 generations.
Pio Cesare was founded in 1881 by Cesare Pio (the former being his first name and the latter beging his surname), a successful entrepreneur who was inspired to produce a small and select quantity of wines from the hills of Barolo and Barbaresco for his family and friends.
Year after year, Pio Cesare turned his passion into a thriving business, combining his passion with a constant commitment to the terroir and to the production premium high-quality wines. His entrepreneurial spirit encouraged him to travel throughout Europe in the early 20th century to promote our Family’s philosophy and our region, as evidenced by the authentic copy of his passport bearing the number 55—one of the first ever issued in Italy – which we proudly display at our cellar.
His son, Giuseppe Pio, the second generation, inherited a successful winery at the turn of the century. He carried on his father’s legacy with passion, investing in the growth of the cellar and its commercial reach, establishing Pio Cesare as a benchmark brand for the wines of the Langhe region.
Rosy Pio and Giuseppe Boffa
In 1940, Rosy, the only daughter of Giuseppe Pio, married Giuseppe Boffa, a young and well-known engineer from Alba, who soon decided to leave his profession to fully dedicate himself to Pio Cesare. Thanks to his determination, the Pio Cesare brand grew in fame and recognition both in Italy and internationally, becoming one of the most respected names among Italian wine producers — with a particular emphasis on its renowned Barolo.
Only the youngest son of Rosy and Giuseppe — named Pio in honor of his great-grandfather’s surname — chose to carry on the Family business with remarkable vision and passion. Pio Boffa, representing the fourth generation, has been a tireless ambassador for the wines of the Langhe region committing his Family to a rise of success, international recognition and ambitious projects. Under his leadership Pio Cesare became an estate producer, growing Family-owned vineyards only, the winery was expanded and new wines were introduced.
After his passing in 2021, the fifth generation — his daughter Federica and his nephew Cesare, with the valuable support of their cousin Augusto — took over the Family’s winery. Today, they guide and manage Pio Cesare with the same care, passion and dedication, preserving its tradition while maintaining a clear vision for the future.